branding for no hay huevos catering
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no hay huevos
branding
“no hay huevos” is a barcelona based catering company that commissioned a simple logo inspired by eggs. the only conditions established were that there was no image or shape of an egg and that only typography was used.
following these parameters we designed the logo in addition to the style manual for the brand.
to elaborate the logo we chose to highlight the letter “o” in “huevos” (eggs in spanish) in a yellow tone in order to hint at the color and shape of the yolk of an egg without adding any element that was not typographic. to further highlight this effect we left the rest the letters in white to resemble an
egg white.
as for the typography, we opted for a sans-serif geometric typeface, which fits perfectly with the casual but serious style of the company. the goal was to keep it informal and look fun and attractive, but also professional.
in collaboration with: marina cabezas
visit website: here